Tourism By Choice or Tourism By Chance? | Big Tourism

April 25, 2023

From a DMO to a Social Enterprise

Join Big Tourism host Arica Sears and her guest Anthony Everett, President and CEO of 4VI, as they talk about navigating change, uplifting the voices of residents in tourism strategies and adding climate strategies to tourism initiatives. This conversation draws on the progress of 4VI one year after becoming a social enterprise formed to ensure that travel is a force for good for Vancouver Island – forever. What the 4VI team didn’t expect was the good their force brings to the tourism world.

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Arica Sears

Arica Sears is a fourth generation resident of a one stoplight town on the Oregon Coast. She was raised in the hand-me-down wetsuits, life jackets, and rubber boots of her two brothers and the waters of the Nestucca River. Her International Studies degree paved the way for her to research the effects of globalization in Peru on indigenous communities, count by-catch on the Ecuadorian coast, teach English in Spain & France, guide scuba diving in Mallorca, and document timber industry practices on the Oregon Coast. Arica currently works for the Oregon Coast Visitors Association as the Destination Management Coordinator for all 363 miles of Oregon coastline. She works with land management agencies, local businesses, nonprofits, government entities, and citizens to inspire travel and strengthen collaboration to create and steward a sustainable coastal economy.